A PROFILE OF DAH CHONG HONG ELECTRICAL APPLIANCES LTD

Dah Chong Hong Electrical Appliances Division (EAD) is one of the market leaders in the high quality electrical product field. EAD has enjoyed fruitful business ties with Hong Kong, China and Macau from 1960, wholesaling, distributing, retailing and servicing a full line of home electrical appliances, audio/visual products, and professional audio equipment.





EAD has been the sole distributor for Italy "ZANUSSI" home appliances since the year of 1970. "ZANUSSI" offers a series of home appliances ranging from washing machines, dryers, dishwashers, air-conditioners, dehumidifiers, refrigerators and gas cookers.

EAD has built successful relationships with such world-famous brands as Japanese TEAC audio visual products; ACCUPHASE hi-fi equipment; British TANNOY loudspeakers; Italian CHARIO hi-fi speakers; Danish DANTAX AV hi-fi, surround sound components & loudspeakers, American MONSTER cables and ORTOFON cartridge & audio cables.

In addition, EAD holds the exclusive distributorship for Tannoy Professional, Martin Audio, Proel and XTA professional conference loudspeaker systems and studio monitors in the region of China.

EAD is committed to provide customers with the finest & value-for-money products and to enrich product mix together with the best quality services.

 

SHOWROOMS/OUTLETS

EAD has a well-established dealer network carrying a complete range. Full range of AV products and household appliances is available through over 200 retail outlets including department stores, electrical goods chains and household appliances stores as well as local retailers and studios.

Besides distributing all famous brands to the strong dealers, EAD took a unique new approach for retailing: directly to customers through our shops - The DCH Shop and DCH Electrical Appliances Butler Limited.

The DCH Shop, offering a wide range of home appliances and quality audio & video products, has one showroom in Tsim Sha Tsui. It also provides professional customer services and advice including setting up a home theatre and face-to-face introduction the concept of home leisure.

DCH Electrical Appliances Butler Ltd. (E.A.Butler) is a direct sales outlet, which is a wholly owned subsidiary of DCH Group. It offers customers a complete range of home appliances of different world famous brands at attractively below market prices.

At Butler, its guiding principle is "Being Your Electrical Appliances Butler, we are dedicated to improve the quality of life for every member of your family." Hence, E.A. Butler offers a wide range of value added before- and after-sales services, including product comparison, pre-buying site inspection by qualified technician, product safety usage advice, 60 days defective warranty coverage, Sunday delivery and installation. For further information, please visit E.A. Butler home page at http://www.butler.com.hk

 

SERVICE & MAINTAINENCE

Service support is becoming more important because there is a rapid demand expansion in electrical domestic and AV products in China, Hong Kong and Macau. EAD has maintained the quality of our customer durable at a high standard and offered after-sales first class service for years. In Hong Kong, over 100 engineers and qualified technicians, and DCH Electrical Services Centers (ESC) located in Kwai Fong has well support in various household appliances and AV products. "Golden Heart Service" is one of the schemes which is highly praised by customers involves after-sales support. Please refer to the "Customer Services" section for more information.

 

BUSINESS IN CHINA

Besides head office in Hong Kong, there are marketing and service support centers and 4 liaison offices in China, located in Beijing, Shanghai, Guangzhou, and Chengdu  joint to make a complete service network for distributing our products through out local dealers.

A widespread sales network has been established to guarantee a full coverage of the territory. On top of the expansion of the dealer network to the second-tier cities, EAD sell through department stores and friendship stores of more than 100 outlets. Electrical Appliances Division is specially dedicated to increase its exposure in China not only in terms of distribution network, but also in providing customer service that is always our top priority. Whenever appropriate, EAD is eager to establish joint ventures with suppliers and/or local organizations.

 

 

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